Aiming to win public opinion after winning in court, Costa Rican activists led a successful campaign for marriage equality that reached one and a half million (in a country of five million).
This article was curated from COMPASS An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation. A complete audience analysis looks at: Socio-demographic characteristics such as sex, age, language and religion. Geographic characteristics like where…