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16 February 2017

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Preparing the Ground for a Campaign Launch: Lessons From This Girl Can

Campaigning strategies and approachesBy admin16 February 2017

Tanya Joseph, director of business partnerships at Sport England, wrote this great article for the Charitycomms.org website. It offers great insights into what you can (and should) do before you launch a campaign, to ensure it kicks off nicely. Remember a few campaign principles: No one likes a ghost town. So you need a good ground…

Six Behavioural Psychology Tips for Effective Campaigns

Research, message development and testingBy admin16 February 2017

The following article by BOND’s ALICE DELEMARE, provides a good summary of essential strategic points and offers useful links to more detailed articles. A good article to keep close at hand. From BOND Changing people’s behaviour is difficult. If we want people to take sustained action in support of international development issues, we need to understand…

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