Getting the right message to the right people is not as intuitive as it might seem.
You obviously can’t talk to everyone at the same time, so a first challenge is to identify who you will talk to, the target group that is the most relevant for us, here and now. In other words: your particular objective, at this particular time, in your current context.
And then of course, it’s about what to say. Sadly, information only doesn’t change people. But so what does ???
And the way in which you communicate your message to your audience might matter just as much as the rest.
To dig deeper into these aspects, we have developed an interactive online course, full of examples and lessons on how campaigners from around the world faced these challenges.
You can access the course HERE